Marriott Hotel has launched 'Meetings Imagined', a first-of-its-kind concept that reinvents how meetings are planned, making them more visual, social, and purposeful. Jan Verduyn, General Manager, Marriott, at a press conference on Wednesday informed about the latest features that have recently been incorporated by the hotel. Featuring an online platform, Meetingslmagined.com provided expert tips, latest meeting trends, and hundreds of inspirational images to spark creativity, he said.
Using the website, customers can collaborate with Karachi Marriott hotel to design custom experiences or view signature experiences featured at the participating test hotels, as well as post favourite images on social media. Meetings Imagined is based on the belief that every meeting should inspire participants by being uniquely designed to achieve specific purpose. The concept is the result of research showing key shifts in how the next generation customer works collaboratively and uses technology, both of which are seen as an integral part of how things are accomplished today.
"After speaking with many of Marriott's next generation customers and analysing over 40,000 meetings hosted at Marriott hotels, seven purposes for meetings emerged: celebrate, decide, educate, ideate, network, produce and promote," he Verduyn said. He added that rather than focusing just on dates, rates and room layouts, Meetings Imagined takes a holistic approach, honing in on the specific purpose of the meeting to create and design a more engaging experience, that reflects the changing way people are working today.
The site allows anyone planning a meeting or event to infuse creativity and purpose into their gathering down to the smallest detail. It offers tips for successful meetings from ice breakers to foods and music to set the mood. Meetingslmagined.com features images of some of the best experiences Marriott has hosted around the world. Planners can tailor food and beverage, setup, technology and experiences based on the ultimate goals of each meeting, to design more inspiring and engaging experience for attendees.
He also informed that Marriott has introduced Red Coat Direct. With this first of its kind app, meeting organisers can now adjust and edit their meeting requests and preferences with a touch of a button and without ever leaving the meeting room. Red Coat Direct is the first branded hotel app to grant any meeting wish from room temperature adjustments to coffee refills or having lunch served earlier with an additional vegetarian dish.
This app, he said is so effective that it mobilises the hotel. The event booker can start the communication with the hotel representative three days prior to the event. If in case, the request is not entertained within a specific period of time, an escalation reaches to the top management as a notification.
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