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Bakri Group of Saudi Arabia is known for its international outlook and diversity and is pursuing a journey of expanding its international horizons. The group was founded in 1973 and has presence in Middle East, South East Asia and Far East Regions. Bakri Group's principle business segments are in the energy sector, the marine sector and the investment and services sector.
Bakri group profile includes the following:
-- One of the largest private Fuel Oil traders in GCC
-- Developer, builder and operator of desalinated water facilities
-- Owner and Operator of Cross country pipelines
-- Owner and Operator of Aviation Fuel Terminals
-- Owner and Operator of Fuel Oil Terminals
-- Largest provider of Bunker Fuel in GCC
-- Downstream Oil Marketing
Bakri's presence in Pakistan dates back to 1994, supplying petroleum products directly to Government of Pakistan. Throughout the time Bakri has demonstrated a patriotic streak by not only providing quality products at economical prices, but also consistently meeting energy needs of the country for the last 21 years.
Bakri Pakistan is 100 PERCENT FOREIGN INVESTMENTS OF BAKRI International Energy Company Bakri Group of Saudi Arabia is represented in Pakistan since August 2005 by its two operating entities "Bakri Trading Company PVT Limited" and "Overseas Oil Trading Company PVT Limited". Both the companies are in the final stage of merger, which is to be followed by an 'Initial Public Offering' (IPO) in order to be listed on the Pakistan Stock Exchange.
Bakri Pakistan is involved with marketing of black and white oil products across Pakistan. It possesses state-of-art facilities and operations that facilitate its business activities. Its key business activities include procurement from local and international suppliers, storage and supply of petroleum products to its retail outlets and power generation companies.
1- Bakri Pakistan takes pride in owning and operating the 2nd largest storage of fuel oil in Pakistan.
2- The company is the 2nd largest importer of Fuel Oil in the country.
3- Bakri Pakistan is proud to be working in the national interest by providing hospitality to the local refineries, thereby helping to reduce the import of refined product in the country.
4- Bakri Pakistan started the construction work of oil terminal at Shikarpur, which is planned to be operational during the fiscal year 2016, with a capacity of 6,400 MT. This will increase the total storage capacity of petroleum products in the country besides generating employment opportunities in Pakistan.
5- The Company has entered the aviation fuel business and plans to explore the possibility of establishing bunkering services in the country.
6- Bakri Pakistan has also introduced world renowned lubricant brands - Q8 in Pakistan with variants ranging from Automotive to Industrial use.
HUMAN RESOURCE
Bakri's people are highly talented in a wide range of discipline; they possess highly unique individual capabilities and have decades of local as well as international experience in both upstream and downstream Oil sector.
"We aim to be an integrated Oil Marketing and Distribution Company with a leading portfolio and wide network of operations. With growing demand for energy, we challenge ourselves to meet the needs by setting clear priorities, actively managing a quality portfolio and employing our distinctive capabilities".
HEALTH, SAFETY & ENVIRONMENT
Our prime corporate objective is to ensure the health and safety of our employees, customers, contractors, and members of the community who are likely to be affected by our operations. It is the culture of our company to perform work functions in the safest manner adhering to health and safety codes and practices consistent with best industrial practices. We are very conscious of the fact that we have to protect and look after the environment; hence it forms an important arm of our HSE policy.
KEY BUSINESS ACTIVITIES STORAGE FACILITIES
Bakri Pakistan takes pride in owning second largest storage of fuel oil amongst other OMCs in Pakistan, this strengthens its position to cater the energy needs of the country. Bakri has spent large amount of money on the existing storages & terminals at Port Qasim, Machike and Shikarpur and further plan to develop storage points at Daulatpur, Mehmood Kot and Sihala to meet the growing demand.
Bakri's state-of-art oil terminals at Port Qasim have joint capacity of over 130,000 M.Tons and are connected with FOTCO HSFO and HSD tanker discharge lines.
Bakri's terminal at Machike has combined storage capacity of 10,500 M.Tons. This terminal is connected with the PARCO terminal to receive petroleum products through PARCO's cross country pipeline.
RETAIL BUSINESS
The company's retail outlets are little more than just Nozzle, pump, pay and drive, they are about location, quality of service and one stop solution for our customers in form of "Baqala". Its outlets can now be seen in the heart of metropolitan city like Karachi and further plans to extend the network and set new business standards in other metropolitan cities. Up till now Bakri has developed over 300 retail outlets. Large number of retail outlets are in the development stage & shall join the network soon.
CONSUMER BUSINESS
The company is playing its integral role in energising Pakistan via supplying fuel to HUB Power Company at its plant at Narowal under a 25 year long Fuel Supply Agreement (FSA). Negotiations are also under way with other IPPs for new FSAs to supplement the consumer sales.
LUBRICANTS BUSINESS
Bakri's lubricants have been developed to meet the latest industrial and automotive applications. With an aim to continuously strive to provide the valuable clients with peace of mind, ensures excellent service, timely shipment and most importantly giving special attention to individual clients and their requirements.
Bakri has also introduced world re-known brand Q8 in Pakistan with variants ranging from Automotive to Industrial use.
SUPPLY CHAIN
It is a matter of pride for the company to have a secured supply chain in the form of long term arrangements with all the local refineries. It is only the short fall in supply, which is met through imports. The companies also import petroleum products on behalf of other local OMCs.
Board of Management
--- Hussain Al Shammaa - CEO
-- Muhammad. Hani Abdul.Kadir. Bakri - Director
-- Zohair Abdul. Kadir. Bakri - Director
-- Ejaz Hussain Manzoor - Director
Vision & Mission
Vision: To make a valuable contribution in the petroleum industry of Pakistan, through a profitable venture, by providing an effective platform to the Pakistani human resource for employment, opportunities in training, self-development and personal growth, which leads to self-actualisation and enhancement of self-esteem.
Mission: To excel in the energy industry as a market leader with due regard to safety of environment, staff, shareholders & our customers while ensuring an atmosphere of encouragement & harmony in the work place to enhance efficiency, profitability, creativity ensuring environment friendly quality products & services to the consumers at competitive prices using state of the art facilities at retail, reseller & industrial level.
HEALTH SAFETY AND ENVIRONMENT
At Bakri Pakistan, HSE is an integral part of our policy. We place the utmost emphasis on adding value and contributing positively towards the society and environment we operate in to enhance efficiency and quality of all stake holders.
At Bakri Pakistan, we value:
-- Health : We conduct our operations in a manner so as to avoid harm and provide benefit to the health of our employees and others.
-- Safety : We base our operations on the highest possible benchmark of safety standards to guarantee prevention from onsite hazards and threats.
-- Environment : We model our operations so as to benefit the environment and mitigate damage to it by following environment friendly practices.
CORE VALUES
Our Core values are at the roots of who we are. They define our roles in the corporate arena and our interaction with our stakeholders.
1. Integrity:
We strive to maintain integrity in all our operations, procedures and processes.
2. Leadership: We believe in effective leadership that catalyses our human resources into valuable factors of production.
3. Empowerment: We empower our employees to take independent decisions extracted from their knowledge, experience and information available.
4. Performance: We gear our performances to the highest level in all our business areas.
5. Engagement: We seek and maintain active engagement with all our stakeholders; internally and externally.
CORPORATE SOCIAL RESPONSIBILITY
Bakri Pakistan believes in developing, evolving and retaining an organisational culture that values and adheres to socially responsible practices. We want to give back to the community by engaging in initiatives that help construct and build a better society and sustainable environment.
We go beyond business and the bottom-line by adding value to the society in a variety of ways. At Bakri we are a stakeholder in the progress and well being of community in which we operate.
Flood Relief 2010
Pakistan was hit by devastating floods in 2010 that ravaged the length and breath of the country and caused severe loss of life and property, assets and lives. Bakri Pakistan stood with its countrymen in this time of dire need and took measures to address the pain of the flood stricken.
The organisation contributed to various flood relief activities that spanned the areas of flood relief, medical camps and distribution of relief goods. Bakri Pakistan gave valuable contributions to Prime Minister's Relief Fund and also took concrete measures for the uplift of the flood victims that reflects Bakri's commitment towards contributing meaningfully for the community.
Karachi Heatwave 2015
In July 2015 Karachi was struck by its worst ever heat wave. Casualities started pouring into hospitals and fatalities continued to pile up in mortuaries. Bakri at once came to the forefront to help its community by contributing Rs 3 million to Jinnah Post Graduate Medical Center so that it could equip the hospital with much needed medicines. At the same time causalities had to be recovered to hospitals and those unfortunate victims who could not survive had to be buried. Bakri donated Rs 2 million to Edhi Ambulance and Mortuary to assist in its smooth functioning.
Bakri Pakistan shall continue to strive and retain its character as a socially responsible organisation; enriching the society with its significant support.

Copyright Business Recorder, 2016

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