TBL-Triple Bottom-Line, a sustainability advocacy platform working to promote CSR in Pakistan since 2007, is now launching a unique initiative, the National Volunteer Programme (NVP), initially in Karachi, and later expanding it nation-wide. NVP's Vision is "to strive for a just and prosperous society in which the marginalized will emerge from distress through the caring support of other, more privileged and compassionate people serving as volunteers."
While volunteerism does take place in society, the NVP is unique in terms of a structured platform and service that optimises the benefits of volunteerism for both the volunteers and the beneficiary institutions. Focusing particularly on corporate executives as volunteers in the first phase, the NVP will act as a facilitator and a medium, providing corporate volunteers meaningful opportunities to serve in beneficiary institutions working in a range of focus areas.-PR
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