The Ministry of Commerce is organising road shows of Pakistani products in four Central Asian Republics of Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan in May 2016. The road shows funded through Export Development Fund and organised by TDAP will showcase the production strengths of Pakistan to the Central Asian consumers and buyers.
The road shows would be non-sale events aimed at raising the awareness of Pakistan's products in the Central Asian market and assessing the acceptability and market response. Based on the response to the road shows, Single Country Exhibitions would be subsequently organised in the CARs as B2B marketing events. The marketing thrust in Central Asia is part of the strategy of Ministry of Commerce for penetration in regional markets and is a follow up to the diplomatic initiatives of the Prime Minister in Central Asia. Prime Minister Nawaz Sharif had visited the Central Asian Republics last year accompanied by sizeable business delegations. The road shows are the next step in capitalising on the diplomatic goodwill generated during the visits by translating it into business opportunities for Pakistan.
The road shows would comprise a series of two-day events in the four Central Asian capitals wherein Pakistani products especially pharmaceuticals, textiles, sports goods, surgical instruments, horticulture products and auto parts will be displayed. According to the market complementarity analysis conducted by the TDAP there are large number of products which Pakistan is exporting, in large volumes, to the world and the Central Asian Republics are importing the same products from other global sources but not from Pakistan; this establishes that a complementarity between the Central Asian market (demand) and Pakistan's production strengths (supply) does exist.
Ministry of Commerce's strategy for Central Asia is aimed at exploiting this potential through a consistent marketing strategy. The road shows will provide the private sector an opportunity for market linkages and capitalise on the opportunities emerging out of the recent trade diplomacy initiatives. The Board of Administrators of Export Development Fund, headed by Commerce Minister Engr Khurram Dastgir Khan, in its meeting held on February 22 has already approved the funds for the road shows.
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