Pakistan Advertising Association has continued for years in participating ADFEST. Last time I attended ADFEST with my father Mr. S. H. Hashmi.
I realize ADFEST is the ideal forum of mutual rediscovery and inspiration for creative in Asia as it can held the creative community to build on its success.
This year the ADFEST will be held 16th - 19th March 2016 and offers a unique opportunity through which PAA members can demonstrate their creative work and to raise the awareness of the profession of cultural heritage and values in the region, thereby encouraging these within our country.
I also congratulated the two young winners from Pakistan who won ADFEST Young Lotus Award in March 2011. Pakistani teams won these awards among competitive by 36 contenders and 18 countries.
I wish that Pakistan Advertising Industry must reflect more and name as it matures and grows in confidence and gains international status. I also wish all winners the very best and to those who did not win. I thank them for participating in this Asian event and wish them better luck next ADFEST.
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