Message from Vice Chairman, PAA, Chairman, Channel 7 Communications (Pvt) Ltd

We take pride in representing Pakistan's advertising industry to ADFEST 2016. The delegation from our country is a measure of both the vigor and vibrancy of our industry and the enthusiasm that we in Pakistan have for the event.
As the premier regional event celebrating and raising the standards of creativity, ADFEST draws high-octane creatives, strategists, and industry leaders from across the Asia Pacific and beyond. This is precisely what lends ADFEST its allure and magnetism - we know because we feel its pull.
We look forward to meeting and interacting with all those wonderful minds, to knowing them better, to learning new things from them, and especially, to rubbing some creative intelligence off of them. We are excited about the opportunities for networking and cross-fertilization of ideas afforded by the event, especially seeing how it has grown in both scale and scope.
I congratulate the organizers for putting on a great show for this iteration of ADFEST and making it a success for all of us.