Message from Chairman Communications & Event Committee - PAA, CEO - TNI Communications

Pakistan Advertising Association (PAA) is committed to representing Pakistan on all international advertising forums and bring back the lost connections with the advertising world. One of the incredible examples for such outstanding advertising relations was the memorable event of ADASIA-Lahore back in 1989.
Since we have entered into a more competitive era of creative advertising, Pakistan Advertising Association feels a need to participate and contribute aggressively at international scenario. Therefore, PAA as the sole representative body of the advertising fraternity of Pakistan is keen to participate in ADFEST 2016 Pattaya Thailand, its first international participation after revival.
ADFEST is one of the world's biggest annual advertising festivals for creative professionals working in the region, attracting thousands of delegates every year to celebrate and raise the standards of creativity. Blossomed in 1998, the event is going to take place in Royal Cliff Hotels Group in Pattaya, Thailand on 16-19 March 2016.
ADFEST will serve as an ideal occasion to improve learning abilities and help change the dynamics of advertising and brand communication industry of Pakistan by providing an opportunity to get into contact with who's who of the industry from around the world including 35 countries so far with more than 1100 delegates. The event caters to the production executives who are interested in connecting with other executive producers, directors, post, music and sound experts. It will reward digital professionals who are at the cutting edge of new communication platforms and technologies. While on the other side, it also provides learning and sharing opportunities to agency creative's, strategists and executives; designers; as well as branding and marketing professionals.
PAA is all committed to add value to the functioning of the industry not only at functional level but also at intellectual stage. We hope that from next year onwards, it will be ensured that a full size delegation will represent the country not only to this event but also to all the relevant events. Furthermore, PAA is also committed to organize ADASIA 2019 once again in Pakistan.
May the industry progress the way we wish!