Being in the business of communication, we are always faced with a challenge of creating effective and improved ways of conveying ideas in a dynamic environment.
This year's theme of ' Creative Intelligence " by Adfest will provide the perfect opportunity to learn and share from global professionals in the industry and benefit from the plethora of knowledge and ideas at one destination.
As one of Asia's most celebrated and recognised regional creative festivals, Adfest is an eagerly awaited biennial event and we are delighted that the Pakistan Advertising Association (PAA), will be a part of it.
It is encouraging to see that after a gap of many years, the PAA has come together as a unified representation to bring together professionals from our industry representing Pakistan. With its forward looking approach, it is reassuring to see the association taking the initiative of providing young talent a nurturing environment and a platform to be recognized in the future.
Festivals such as these, give professionals in the industry access to innovative ideas from around the world. The global approach helps us to broaden our scope and become more collaborative in approach, which can lead to greater improvements in the industry.
We look forward to being part of global events that provide opportunities to interact and learn from others in the future.
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