Indus Motor Co is launching a passionate 3-minute video song on the theme of 'Zindabad', featuring Shehzad Roy, a leading singer who has many awards to his credit. Shehzad Roy renders the song in his typical adventurous style while he drives a Toyota Fortuner, a sport utility vehicle, which serves to resonate his personal attributes with those of the company behind the brand and its manufacturer - Indus Motor Company Ltd.
The song is a hearty and inspiring number that represents IMC's exemplary progress over the past 25 years. IMC has moved forward in step with the hopes and aspirations of Pakistan and its people and this is amply depicted in the song via the country's picturesque sights through which Shehzad Roy drives.
Through the words of song, IMC reaches out to every individual with the primary goal of promoting Pakistan as the land of the pure as well as commemorating Pakistan as envisaged in the Lahore Resolution of 1940. On March 23, 1956, Pakistan became a republic.
The song, based on a lilting beat and inspiring words, will be released on March 17 on TV channels to celebrate the enduring journey of both Pakistan and IMC.-PR
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