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AkzoNobel, one of the world's leading global paints and Coatings Company has launched ICI Dulux Velvet Touch - a range of premium interior and special effects wall paints. Created by colour experts and designers, Velvet Touch is based on an advanced paint formulation that offers unique wall decoration solutions, allowing home owners to turn inspiration into personalised reality.
"Today's home owners with a good sense of personal style and individual aesthetics like to add personality, creativity and uniqueness to their home décor. ICI Dulux prides itself in having a deep understanding to its consumer's needs. With this collection, we continue to leverage our strength to bring the latest innovations in sustainable paint and coatings technologies for the developing consumer market in Pakistan." said Jehanzeb Khan, Chief Executive of AkzoNobel Pakistan. "Personalization in deco is a growing trend - we see them in cafés, restaurants and public spaces," added Saad Rashid, Business Manager for ICI Dulux.-PR

Copyright Business Recorder, 2016

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