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My father, aged 64, wanted to sell his Toyota Corolla 1982 model. For this purpose, he tried some online portals, but could not sell his car as such websites offer related information in English only, making it difficult for a majority of people to get benefit from the online classified portals.
Last week, he downloaded an Android App in Urdu offered by a car selling portal. Using the Urdu App, he posted basic details of the car in Urdu with images and within a day it was sold successfully. Considering that Urdu is the national language and is spoken and read by millions of online users and general public, it is very encouraging to see that a popular online portal is offering its services in Urdu. I hope other websites and online service providers will also follow the trend.

Copyright Business Recorder, 2016

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