Bank Alfalah and Daraz.pk have partnered up with Pantene to present the first shoppable fashion show in Pakistan. Bringing the corporate sector and fashion industry on one runway, Daraz Fashion Week 2016 is geared to open new horizons for online shopping. The pilot run of Daraz Fashion Week has already made traction across all media platforms as it will bring together seven top designers of the country over the course of four days.
Tena Durrani, Feeha Jamshed, Zara ShahJahan, Amir Adnan, Hamza Bokhari, Deepak Perwani and Generations will exhibit their work which will be available for purchase, setting new standards for customer care in online shopping. Enthused for the one-of-its-kind event, designers have come on board with unique ideas and designs to be modeled with certain hairstyles to give an optimal look to their work.
The Daraz Fashion Week is taking the fashion industry to the next level with their long standing partners, and one of the world's leading shampoo brands, Pantene. Speaking about the importance of haircare and style, leading designers Feeha Jamshed and Tena Durrani both highlighted the importance of healthy hair to give the ultimate runway look.-PR
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