Digital marketing, social media a must to expand business: President LCCI

Entrepreneurs should use most effective tools like digital marketing and social media to give a notable expansion to their business and to keep in touch with the outer world effectively. The Lahore Chamber of Commerce and Industry (LCCI) President Sheikh Muhammad Arshad talking to newsmen said the use of right technology is a must to move ahead so that entrepreneurs should focus this particular area and harness the power of digital marketing and social media.
The information technology has transformed the way of doing business while manual business functions have been automated with the development of personal computers, business software and Internet-based intranets.