Privacy activists: Set up two IDs if you dislike Apple Profiling

If it worries you that Apple knows both what you buy and what your private files are called, it may make sense to set up two separate Apple IDs for those different purposes, a German privacy portal is advising.
An Apple account combines information from about two dozen different Apple services, so you would need to think carefully about what you separate, the portal Mobilsicher.de says. The setting up is relatively easy.
The portal recommends keeping apart Apple IDs that use the iTunes Store and iCloud. This would disconnect the payment information saved with iTunes for the App Store from your private financial data stored in the online storage service iCloud.
That would mean the records from purchases, renting or streaming of films or music would appear in another place from the traces you leave in documents and data in iCloud.
This makes it more difficult for providers or third parties to create behavioural profiles about you, if that worries you.
The experts advise not to split apart the raft of useful Apple organisation and communication services. The address book, calendar and reminders should best be connected into one ID because otherwise users must deal with duplicates of addresses, dates and notes.
The same is suggested for Apple messenger services such as iMessage or Facetime, since any duplicates will quickly drive you crazy.