McDonald's revamp packaging outlook

McDonald's Pakistan has made a bold change and given its packaging a completely revamped look. As a progressive burger and breakfast company, McDonald's has changed its packaging roll in line with the global vision of modernity. The new design which has a fresh, bold and elegant feel will appear on brand's entire range of carry-out bags and beverage cups. The motive behind this initiative is to show McDonald's commitment of connecting with its consumers and being at the forefront of evolving marketing trends.
Jamil Mughal commented, "McDonald's is a brand that does not shy away from trying innovative ideas. This holds true for every part of our business, from our food to our sourcing and now to our packaging. We serve millions of customers in the region, and our packaging is the one thing that virtually connects with every customer. The new packaging serves as a moving billboard, and we want our consumers to feel good carrying it."-PR