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Just as every citizen of the society, the onus of contributing to the process of nation building and social welfare equally falls on thriving businesses of the country through focused and purposeful sustainability initiatives. Sustainability warrants every corporate body to safeguard the interest of the society and contribute to the collective efforts of promoting welfare.
Telenor Pakistan's entire business philosophy and strategy is weaved around creating shared value for the communities it serves. The company has been playing a pivotal role in promoting societal welfare through ground-breaking initiatives and effective interventions in numerous fields of life to pace up the nation's journey towards socio-economic development. Making up for the veritable lacking in socio-economic well-being, it has launched multiple initiatives catering to the needs of the vulnerable and disadvantaged segments of Pakistani society.
Telenor's commitment to social empowerment is driven by its sheer conviction that communication and digital technologies can serve as instrument to transform and empower societies in ways unheard of before. With the right vision and commitment, a corporate body can transform a society into an enlightened, empowered and prosperous community, stimulated to step up and deal out meaningful contribution to national development.
Telenor Pakistan's sustainability programs attempt at making positive interventions in cross cutting thematic areas, including Education, Health, Diversity, Emergency Response and Employee Volunteerism, with the overarching umbrella of Technology for development.
The organisation however has made disability a top priority on its social intervention agenda. Telenor's contribution in the field is duly recognised as a best-practice case in international report, 'Moving from the margins', commissioned by the British Council. The report examines the challenges, opportunities and policy issues affecting persons with disabilities in Pakistan.-PR

Copyright Business Recorder, 2016

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