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"So what's up?"
"Actually the right expression to use these days is whatsapp!"
"I don't get it."
"Everyone is using whatsapp these days to disseminate information about how to access specific Indian television soap operas."
"How come? I heard the head of Pemra, Pakistan Electronic Media Regulatory Authority, say on television that he received no instructions from the government to ban Indian television channels but had taken that decision based on what he termed was the wishes of the Pakistani public and on the basis of reciprocity as the Indian channels were not showing our soap operas either and..."
"I find appointees insisting that they are speaking on behalf of the people rather weird anyway I ask you one question: what does our public/Indian public find interesting in each other's soap operas that reflect unique lifestyles and...."
"Hey, do you know what soap opera means? No? A soap opera is a never-ending drama, and by never-ending I mean it can go on for years, and by drama I mean that the focus is on emotions and relationships not religion and needless to add we have the same emotions as people in the rest of the world...."
"Ah, but an action may or may not generate the same emotion in us...for example if someone has an offshore account in say the UK he or she is unlikely to win an election but the same is not true here and..."
"Don't be facetious, so you reckon the Indian public is also accessing our soap operas on Youtube and disseminating the information on whatsapp."
"I reckon the government appointee in Pemra doesn't have it right. Banning something on the media, conventional media outlets, no longer implies that the ban is actually effective given the range of other sources of information and perhaps we need to send the Pemra head on a refresher course on the latest sources of information and..."
"I would like to ask him one question: is it sufficient to ban soap operas and channels from cable or is the use of Indian film actors to sell Pakistani products also to be banned and if so would the Pemra chief also reimburse the companies who paid these actors and..."
"Hey, hey back off will you; he gets paid a lot but not that much!"

Copyright Business Recorder, 2016

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