The GSMA has provided further updates on the 2017 Mobile World Congress, announcing newly confirmed keynote speakers for the conference, as well as additional programmes and participating companies. Mobile World Congress will be held 27 February 2 March 2017 at Fira Gran Via in Barcelona, with events also taking place at Fira Montju'c.
'With less than a month left until Mobile World Congress, the event is set to be one of the most varied and exciting ever, from the conference programme to the exhibition to partner programmes and more,' said Michael O'Hara, Chief Marketing Officer, GSMA. 'Over the four days of Congress, attendees will have the opportunity to hear from the leaders that are driving innovation in mobile and experience the latest mobile developments first-hand. We look forward to welcoming the mobile world to Barcelona later this month.'
The GSMA confirmed more than a dozen new keynote speakers for the four-day conference programme, representing companies across the mobile ecosystem and adjacent industry sectors, as well as government organisations.
The exhibition at Mobile World Congress continues to gather together the foremost players from across the mobile ecosystem, as well as adjacent industry sectors such as automotive and consumer electronics. Taking part for the first time is automaker BMW, who will be running a driverless car experience in the outside exhibition space between Halls 3 and 5. BMW joins more than 2,200 companies who will exhibit at Mobile World Congress 2017, including major brands such as AOL, Cisco Systems, Deutsche Telekom, Ericsson, Ford, Google, Hewlett Packard Enterprise, HTC, Huawei, IBM, Intel, Lenovo, LG, Mercedes-Benz, Microsoft, NEC, Nokia Solutions and Networks, Oracle, Orange, Peugeot, Philips Lighting, Qualcomm Incorporated, Samsung Electronics, SAP, SEAT, Sony Mobile, Telefnica, Vodafone and ZTE, among others.
Back for 2017, the MMIX Summit will be held on Wednesday, 1 March in Theatre C, Hall 8.0 NEXTech, and will explore the exploding global demand for multi-screen media and entertainment and the unprecedented pace of innovation and disruption fuelling the market today. It will feature live interactive and immersive original content and will bring disruptive platforms, strategies, technologies and partnerships to the fore, with sessions from leading sports, media and entertainment players. Companies represented in the programme include MMIX Summit Sponsor Active Ticketing, as well as All3Media, ATC Management, BT Sport, CCS Insight, EE, Eurosport/Discovery, Google, Jukin Media, Live Nation, Mubi, Telstra and YouTube, among many others.
The official MMIX Party will take place on the evening of Tuesday, 28 February at the Luz de Gas club in central Barcelona. It will feature an exclusive performance from one of the UK's hottest young Indie bands 'Glass Animals' recently described as 'international streaming sensations'.
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