'Rang Do Multan' campaign, a project funded by Italian Government to protect walls of the city of Garma, Gard and Goristan presents an eye catching view of wearing rainbow around the oldest walled city buildings reflecting multi-shades of colours in sun light, is in its pre-final phase.
Deputy Commissioner Multan Nadir Chattha said, "One of the key objectives behind 'Rang Do Multan' campaign is to revive the centuries old Bethaks culture when people sit in circle to discuss issues of mutual interest. The socialization of youth is another objective to provide them awareness about ancient history and culture."
Rang Do Multan, is a part of a project 'Urban Regeneration designs to attract visitors' esthetic sense through paints and it also contribute in the process of urban regeneration and urbanization to boost socialization and tourism.
Haram Gate Square is located on circular road and it is one of the ancient gates when the city was limited to the walled area, hundreds years back.
Muhammad Zeeshan, a resident of Ghantha Ghar, said that everything looks different and enchanting in the area. He said, "Historical buildings in the area painted in multi-colored shades, promotes ancient cultural heritage of the area"
Rang Do Multan project manager Dr Hassan Siddiqui said that over 300-400 buildings are targeted to be colored across Haram Gate Square, Ghantha Ghar and the walled city. Rs 5 million has been allocated for the completion of goals.
The walled city residents said that building colours not only deeply effects human life but also improves the work environment and its impact reflects from man-made architectural environment. "The Rang Do campaign has changed our environment, reducing tension, bringing happiness, business activity and rejoice," said a local citizan Shabir Qureshi. He runs a butcher shop in the walled city and deals 60-70 customers daily.
The campaign Rang Do Multan has focused old buildings across the historic Al-Haram Gate Square, Ghantha Ghar Square and Damdama resort in the city. The campaign magnifies the historical importance of Multan and attracts tourists to the city. The historical monuments and buildings have become distinct and visible.
Citizens have welcomed Rang Do Multan, they say that it changes the look of old thickly populated residential areas across the walled city.
"We feel happy as the colored exteriors of buildings presents quite new and different look and visitors visiting us are really inspired from the work in different colours and designs," said Wasif Butt. He is a businessman and lives in Haram Gate Square.
Colours have significant impact on human psychology, culture and life. Colorful environment usually has unique influence on the working performance, development of negative and positive perceptions to the surroundings and influencing moods and motions in all segments of society. Physicians say colours have key role in motivating brain in the subjective and objective basis of environment.
A senior physician at Multan Nishtar hospital Dr Imran says, "The environment and its colours play a major role in the evolutionary process of human brain. Our brain perceives environment and its colors, process and judges what it perceives on an objective and subjective basis."
Abdul Haseeb, a resident of Ghantha Ghar, said that everything looks different and enchanting in the area. He said, "Historical buildings in the area painted in multi-colored shades, promotes ancient cultural and heritage of the area."
The walled city political workers said that Rang Do Multan brings positive change in life. They say colors have their own mechanism and meanings and they effect the environment positively and negatively.
"The color red can increase blood pressure and pulse rate so people avoids using red color in exterior of houses," said Nadeem Qureshi a PTI activist. He lives in the area of Hanoon Ka Chhajja, one of the oldest and ancient areas of the city, where streets are narrow and congested and it's a thickly populated area where houses are attached with other.
"The campaign enhances the beauty of the district Multan through paint work and increases the historic importance of historic squares of Haram Gate, Ghanta Ghar and resort," said Hassan Siddiqui.
Rang Do Multan project has been devised for the sustainability of walled City Project. It reinvigorates the historic importance of Haram gate square as a traditional sitting place of the local people and public gatherings.
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