Nestle Pakistan has entered into a partnership with Benazir Income Support Programme (BISP) to provide livelihood opportunities for rural women living in Pakistan. This partnership is part of Nestle Pakistan's Rural Deep Reach Project, which focuses on the needs of low-income population by offering them Popularly Positioned Products (PPPs).
These are affordable, nutritious and high quality products. A large portion of Pakistan's population suffers from deficiencies in key micronutrients (Iron, zinc, vitamin A and D). Under this partnership, Nestle Pakistan will be providing livelihood opportunities to the female beneficiaries of the BISP Programme. The beneficiaries will be acting as Sales Agents on behalf of Nestlé Pakistan and will be responsible for door-to-door sales within the community.
Nestle Pakistan will also build the nutrition knowledge of these women by conducting nutrition awareness seminars for these beneficiaries. Speaking about the development, Marvi Memon (Chairperson BISP) said, "It is heartening to see industry playing an extremely positive role in helping improve socio-economic status of women in Pakistan. Our understanding with Nestle Pakistan is a step in the right direction, as only by working together can we address the key issues faced by Pakistani women." Waqar Ahmad, Head of Corporate Affairs, Nestle Pakistan, said, "Our partnership with BISP is extremely relevant, given our commitment to the UN Sustainable Development Goals."
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