Fearing failure but driven by a chance at Silicon Valley stardom, young entrepreneurs pitch their dreams in mere minutes at startup competitions like TechCrunch Disrupt that ended here Wednesday. Brian Chae came from Seoul to try his luck at the annual startup scrum, which lets competitors fight for their futures on-stage before venture capitalist judges in a "Startup Battlefield."
The audience is rife with entrepreneurs, journalists and investors. Countless more people watch the stage action streamed online. Nearby in a cavernous warehouse on a pier on the San Francisco Bay, founders of fledgling companies vie for attention at tables packed side-by-side in areas with names such as "Startup Alley."
Chae, like other competitors, has six minutes to convince judges that his technology is revolutionary - and can make money. His startup, Looxid Labs, has developed software that can figure out a person's emotions from eye movements and brain waves. Put to work in mixed-reality headgear, the technology could give real estate agents or hotel operators insight into how settings make people feel, Chae contends.
Precious moments are spent demonstrating the invention, then judges get their turn to pelt him with questions. They want to know how much he plans to charge for headgear, and what his business model is. Since the infamous Dot Com Bubble in the late 1990s, investors have been keen to make sure technology ideas are coupled with feasible plans for profit.
Chae told AFP that he had practiced his tight pitch "at least a hundred times. But the atmosphere on the stage itself was enough to be overwhelmed." About 20 startups vied in the TechCrunch Disrupt battle of the startups, a highlight of the three-day event. The prize was $50,000 and a spotlight that could mean publicity and investor cash.
Young startups often finance themselves or turn to friends or family for funding, but even great ideas need bigger capital infusions on the quest to "scale" up ranks of users. The ritual of quickly courting potential backers is often a kind of speed-dating exercise referred to as the "elevator pitch."
The idea is to pack an idea powerfully into the amount of time an entrepreneur might have if they were in an elevator with a venture capitalist. "There's a reason why they call it an elevator speech," said Brian Broome, head of the economic council in the Sacramento region, where the California state capitol is located. The council works with startups on effective pitches. According to TechCrunch, 648 companies have competed in the annual startup battle during the past decade, and collectively raised nearly $7 billion.
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