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Denmark Ambassador to Pakistan Rolf Michael Hay Pereira Holmboe has said that Denmark government keen to enhance bilateral trade relations with Pakistan in different sectors including textile and knitwear. Addressing the members of Pakistan Hosiery Manufacturers & Exporters Association (PHMA) North Zone (NZ), he said that Pakistan is a peace loving country and its picture is very good for boosting trade relations. He said Danish companies would sign joint ventures in different sectors with Pakistani companies to enhance bilateral trade.
The ambassador said that he would talk with Danish companies for working with Pakistani companies in knitwear sector. He said that new technology would be introduced in Pakistan which would help to increase production, improve quality of products and cut the production cost.
Earlier, Chairman PHMA (NZ) Mian Naeem Ahmed presenting welcome address said that PHMA is a representative body of knitted clothing Manufacturers & Exporters and have 1,600 member companies across Pakistan, which are providing employment to around half million workers. He said that PHMA is earning around 3.2 billion dollars foreign exchange for Pakistan. He said that PHMA is also actively providing advisory to the government on Textile related matters and formulation of policies for the betterment of our value added textile industry.
He said that Denmark had played an important role in getting us the GSP Plus status within the EU community and we appreciate Denmark role in this regard. GSP Plus has proven vital for the Pakistan's garments industry, he said. The Chairman said that trade between Pakistan and Denmark has not capitalized on the full potential that exists.
He said that some well known internal brands of Danes are popular in Pakistan and some Pakistani companies are famous in Denmark. He said that PHMA assures full cooperation for enhancing clothing exports to Denmark. Later, the Ambassador Rolf Holmboe and Deputy Head of Mission Denmark Ulrich Sorensen were presented souvenirs. Deputy Head of Mission Denmark Ulrich Sorensen, Chairman PHMA (North Zone) Mian Naeem Ahmed, Textile Exporters Ch. Salamat Ali, Qamar Aftab, Zia Alamdar, Amir Hafeez and others were present on the occasion.

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