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Speaker National Assembly Sardar Ayaz Sadiq has emphasized the need of increasing bilateral trade relations between Germany and Pakistan. Pakistani industries can greatly benefit from German technological advancements and a growing middle class population offers great potential to any foreign investor in Pakistan.
He expressed these views while inaugurating the newly established office and showroom by BSH Hausgeräte GmbH, a 100% subsidiary of Robert Bosch GmbH Germany, which has established its second official products showroom in Pakistan in Blue Area Islamabad.
Speaking on the occasion BSH Home Appliances FZE CEO Tomas Alonso said that German companies consider Pakistan a preferred destination for trade and business and Pakistani market offers immense potential of bilateral trade between two countries. BSH Home Appliances FZE has established its showrooms and offices with local business partner Mega Home Appliances in Pakistan. Managing Director Mega Home Syed Adnan Shah was also present on the occasion.
BSH Home Appliances aims to expand its sales and distribution footprint in Pakistan and working to expand its retailer/distributor network across country. While addressing the local media Alonso, BSH Home Appliances FZE CEO who is in charge of all Middle Eastern and South Asian region said, "We are targeting to become the No. 1 home appliances supplier in Pakistan by doubling the T/O year-on-year."
Alonso said that in a country like Pakistan which has been facing power shortage issue, its imperative that hundreds of millions of daily usage household appliances such as refrigerators, oven, dishwashers and washing machines etc. consume less energy to save the power and Bosch small and large home appliances are super efficient in terms of less energy consumption undoubtedly the best choice for Pakistani households.
In a low inflation high growth economy like Pakistan, there is a growing affluent consumer base, which is forecasted to increase by around 6% annually. Both factors are having an overall positive effect on local purchasing power. Pakistan is the sixth most populous country in the world, making it a very attractive market indeed for the BSH Home Appliances.
"On account of the growing population and a young population with the low median age of 22, we see good business opportunities in Pakistan for Bosch in the medium and long term," said Alonso. Syed Adnan Shah, Managing Director Mega Home Appliances said that Pakistani consumers understand the value of German Technology and he is confident that Bosch Home Appliances and Mega Home will together make Bosch, Pakistan's most preferred home appliances brand.
Adnan Shah also thanked Bosch Home Appliances Management for their trust and partnership with Mega Home Appliances in Pakistan. The company will focus on the sale of home appliances products for growing Pakistani consumer base.
BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, and the 2nd largest worldwide. BSH's product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons.
This makes BSH the only full-range provider of home appliances globally.-PR

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