Walmart to launch new private label clothing brands

Walmart Inc will launch four private label clothing brands as part of a push to make deeper inroads into the apparel space and compete against rival Amazon.com Inc, which is rapidly gaining market share in the category. Walmart has been acquiring small online brands like Shoebuy, Modcloth and Bonobos over the past year to boost growth in the clothing and accessories business, where consumers are increasingly shopping online.
In November, the retailer tied up with department store operator Lord & Taylor by offering it dedicated space on Walmart's website. The new private brands, which are owned by the retailer, will be available in Walmart stores and online starting March 1, the company said on Tuesday.