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With an investment of Rs 1.25 billion in research and its production plant, Shabbir Tiles and Ceramics (Stiles) has introduced the surface finish tiles with the quality matching international standards for the first time in Pakistan. Shabbir Tiles CEO Masood Jaffery said demand of building materials particularly tiles was growing and the company invested in expansion and upgrade to tap the market.
Plant and machineries have already been modernised in the phase 1, while the second phase to support product development and accommodate custom preferences is underway. "Now, the consumers in Pakistan will have access to quality surface finish tiles like Metallic surface finish, Granilia surface finish and Anti-slip Matt surface finish on some of the beautiful designs in this product range," he added.
These durable scratch resistant tiles are an ideal fit for Pakistani market with rough and harder surface than ordinary porcelain matt surface that are more resistant to slip in wet and dry conditions than any other tile. These tiles are also resistant to household chemicals and stains due to extra thick glass coating, bringing the maintenance cost down.
The Company is manufacturing porcelain and ceramic tiles of international quality in different sizes and colours, employing the latest technology and state-of-the-art machinery imported from Italy. Recently, one of the biggest tile testing laboratories, Centro-Ceramico Italy, has tested Stile products and certified that Stile was manufacturing the highest international quality tiles which were no lesser in quality than the top tile manufacturers of the world.
The STCL plants, based in Karachi, incorporate the latest European technologies & techniques to manufacture high class products that conform to European standards. The company requires immense backing of the government for reduction in high energy and other input cost to make locally produced competitive with the imported tiles.
"We hope that with the support of the government we can contribute more revenue to national kitty by not only enhancing our local customer base but exploring international markets for export," he concluded.

Copyright Business Recorder, 2018

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