This is apropos a Business Recorder news item "Unilever announces $120m investment in Pakistan" carried by the newspaper yesterday. According to it, Unilever has announced an investment of USD120 million (PKR 11 billion) in Pakistan acknowledging the country's high potential for long-term growth. The announcement, according to the news report, made by a delegation of Unilever Pakistan that called on Miftah Ismail, Adviser to Prime Minister on Finance. A majority of the investment will be made to enhance manufacturing operations across Unilever's four factories in Pakistan over the next two years.
No doubt, the Unilever's decision is a highly important development insofar as prospects of foreign investments in the country are concerned. There seems to be three principal reasons behind this multinational company's move: growing signs of higher consumerism, improved law and order, increased availability of energy, creation of better infrastructure and the China Pakistan Economic Corridor (CPEC). In recent years, we have witnessed an investment drought in the country. This drought is likely to end anytime soon.
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