Amreli Steels, Pakistan's Largest Selling Brand of Steel Bars, launched its new campaign last night that celebrates the virtue of resilience which is a defining attribute of great individuals as well as its product, steel bars.
The advertisement is based on the story of two Pakistani individuals who are the literal embodiment of resilience. It features Yunus Younis Khan, the defiant cricketer who remained true to himself despite relentless criticism and today ranks as one of the best Pakistani cricketers of all time.
Also featured is the aptly proclaimed "Iron Lady of Pakistan", Munieeba Mazari, the paraplegic differently-abled UN ambassador who could've lived out a life of comfort and care after her life-altering accident but refused to let her condition define her and became the champion for women and the differently-abledsabled worldwide. Speaking about the campaign and the nature of steel industry, Hadi Akberali said "People associate 'Strength' with steel but strength is a very narrow perspective. Therefore, our corporate campaign was conceived with the objective of communicating a very unique point of view on steel more holistic point of view on steel: Resilience."-PR
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