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A group of 10 motorcyclists has arrived in Chitral to participate in the adventure tourism activities during the Chilimjusht festival to be kicked off today (Monday). The enthusiast bikers on Friday started the rally from Islamabad and reached Chitral via Mardan-Malankand road. They later rode to the scenic Kalash valley to participate in the Chilimjusht festival
The organisers said that the bikers rally was meant to send a message to the world that peace had been restored in Khyber Pakhtunkhwa and tourism activities were in full swing in every nook and corner of the country. A number of foreign tourists including French and Australian families have already arrived Chitral to enjoy Chilimjusht.
The French and Australian tourist families visited the Tourist Information Centre (TIC) in Chitral, where they were briefed on the local culture, traditions, tourist attractions and various festivals in the scenic valleys of the district. The TIC official Zarin Khan briefed the visiting foreign tourists on the culture, traditions, tourist attractions, religious rites, particularly the upcoming Chilimjusht or Joshi Festival.
They were told that the Chilimjusht festival would be held simultaneously at the three Kalash valleys of Bamburet, Birir and Rumbur. It marks the arrival of spring and summer seasons and provides an opportunity to the visitors to witness the lifestyle of the Kalash people. Preparations for the upcoming Joshi festival are in full swing as the local people have launched the cleanliness drive. Like the previous year, the Tourism Corporation Khyber Pakhtunkhwa (TCKP) has also established a tent village to facilitate the tourists in the scenic Kalash valley.
The tourists were informed that this year the local people were very enthusiastic and were impatiently waiting for the festival to celebrate it in a befitting manner. They have started a cleanliness campaign well before the commencement of the event. The official said that Kalash men and women were seen shopping for the festival in the Chitral bazaar while in the valleys they were busy preparing traditional dresses for the festival.
The tourists evinced keen interest in the local culture, traditions and praised the TCKP for its endeavours for the promotion of tourism in the scenic valleys. They also registered their comments into the visitors' book.

Copyright Business Recorder, 2018

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