The e-commerce company-Daraz on Wednesday said it is all set to bring the 'World's Biggest Sale Day', to Pakistan for the first time on November 11, 2018. Managing Director Daraz Pakistan, Ehsan Saya hoped some 10 million customers are going to visit the company's Application on the single day; however he did not share the expected earnings from the online sale.
Addressing at the press conference at a local hotel, Saya said the upcoming flagship sale: "11.11 is poised to disrupt Pakistan's e-commerce industry. Once you experience what the Daraz App has in store for you, you'll be able to draw a line in the sand and say: that was Daraz before 11.11; this is Daraz after 11.11. It will mark a paradigm shift.
He said the 11.11 is about more than just deals and discounts-it will bring our entire digital ecosystem into play: a combo of artificial intelligence assisted personalization, entertainment, massive deals, secure payment solutions, and an assortment of more than two million products, Saya said.
The one-day sale is sponsored by Unilever, L'Oreal, P&G, Nestle, Mi, PEL and Haier - as well as HBL as one of the financial partners and Telenor as the telecommunications partner, he said. During the first mega event since the launch of the new Daraz App, customers can expect a truly personalized and supercharged lineup of activities. Daraz 11.11 is a first of its kind event and is set to revolutionize regional e-commerce.
He said the one-day event posts unequaled sales numbers, four times that of Black Friday. Customers can look forward to a fully personalized shopping experience, in addition to massive mega deals, flash sales, thousands of brand vouchers, mystery boxes, discounts from banks, giveaways and more. The one-day sale event on the new Daraz App will be the biggest to date for the e-commerce company. 11.11 is the numeric short-form of 11th November. On 11th November 2018, Pakistan will greet the sale phenomenon with open arms and carts.
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