GITEX Technology Week: Digital market likely to reach Rs 800 million: experts

As Pakistan's digital transformation advances Intelligent Enterprises, Smart Cities, and Vision 2025, the country's digital market is set to reach Rs 800 million industry, experts announced during GITEX Technology Week in Dubai. Global technology company SAP says rapidly-digitizing verticals aviation, banking and finance, public sector, retail, and telco are enabling organizations to optimize costs, efficiency, and digital business, says a press release issued here on Monday.
As a result, Pakistan's digital market is reaching Rs 800 million, according to the International Trade Administration. Supporting regional digital transformation, SAP recently became the first multi-national enterprise application software company to go live on a Saudi cloud data centre, open to Pakistan customers.
"The massive Pakistan digital market shows that CEOs are early adopters in digital transformation on the cloud, for digital business models that can transform customer experiences," said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North. "GITEX is an ideal platform to emphasize the urgency that every Pakistan's industry vertical and line of business faces in moving to the cloud, in order to gain greater market share and business competitiveness."
"Becoming a cloud-first Intelligent Enterprise is the number one business priority Pakistan's CEOs," said Saquib Ahmad, Managing Director, SAP Pakistan.-PR