First Women Bank Limited (FWBL) has entered into an agreement with Serene Air that will enable the FWBL Debit card holders to enjoy discounts on purchase of tickets through Serene Air offices across Pakistan. Through this strategic alliance, the FWBL and Serene Air will achieve mutual goal of successful penetration in the market specially to serve women and their families.
The agreement was signed by Naushaba Shahzad (Acting) President & CEO FWBL and Sohail Gul Khan, CEO, Serene Air in Karachi. Through this partnership, the FWBL Debit Card's customers having Mastercard and Paypak can be benefitted. Speaking at the signing ceremony, Naushaba Shahzad said that this strategic alliance with Serene Air brings us closer to provide our customers with exceptional and high quality services and thus enhance our customer experience.
She further said that this partnership will act as a stepping stone in fostering a very strong mutually beneficial business relationship between the FWBL and Serene Air. Sohail Gul Khan said that with this strategic alliance with the FWBL Serene Air will be able to reach out to a vast audience particularly women of the country.
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