Snapchat tops other social media apps in making users happy

Though Snapchat might now be the first one when it comes to the most popular social media apps, but it for sure is the first one to make users feel ‘happy’ as compared to others, a survey has recently found.

According to a new survey conducted by Snapchat and Murphy Research that focused on how social media makes users feel, where 95% of Snapchat users said using the app makes them feel ‘happy’.

The two firm surveyed 1,005 social media app users aged 13-44 for the study. The study found three key results: people’s moods are impacted by the apps the use, there are particular reasons why users open each app, and each app has its own time and place.

The participants were asks how often they felt specific emotions when using Snapchat, Twitter, YouTube, Instagram and Facebook. Apart from happy, Snapchat also received other positive comments like silly, creative, playful and attractive. YouTube and Instagram got some positive results too such as inspired, entertained and creative whereas, Facebook and Twitter yielded negative comments like overwhelmed, guilty and self-conscious.

Moreover, users use Snapchat mainly for conversation between close friends along with playing with filters. Twitter was mostly used for keeping up with current events, YouTube for learning about new products or topics of interest, Facebook for keeping up with family and friends, and Instagram for influencer and celebrity content.

Also, people mostly used Snapchat, followed by Twitter, while on-the-go, commuting, socializing and shopping. However, Facebook, Instagram and YouTube usage was more while walking, at home, and when unable to sleep, reported Snapchat.

Social media apps have become a huge part in our daily lives. Snapchat head of consumer insights Amy Moussavi said, “In a world with so many apps available to us, we wanted to better understand the roles each platform plays in consumers’ lives. Through this research, we learned that each of the apps tested elicits vastly different emotions and experiences in the lives of its users.”