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A large number of visitors, including foreigners, thronged the Khyber Pakhtunkhwa Pavilion at the 'Dawn Lifestyle Expo' to have a glimpse of unique jewels, handicrafts, historical artefacts and enjoyed traditional music and fun on Sunday. Established by Tourism Corporation Khyber Pakhtunkhwa (TCKP), the KP Pavilion consists of nine stalls in the two-day Expo held at Pak-China Centre in Islamabad. It attracted a large number of people, including men, women, families, students and foreigners.
The KP pavilion is aimed at highlighting and promoting culture and traditions of the province and providing recreational opportunities to the families at local level. It displayed different products, including dresses, handicrafts, embroidery, Bannu Royal Khaadi, stone carving, Peshawari caps, metal work, wood carving, artwork, Kalash costumes, Chitrali Patti, Gandhara Art, Charsadda Khaddar, blacksmith work, Hazara Jisti and Swati shawls, Dera Ismail Khan's cultural items and Moti work.
Huge rush was seen on the stalls offering different cultural and traditional item. Particularly, most of the visitors and tourists evinced keen interest in folk music, dances, dresses, cultural items and traditional cuisines.
Artistes and singers mesmerised the audience with traditional music and dances as the visitors enjoyed the traditional Jhumar, Khattak, Mehsud, Attan and Bangash dances.
The TCKP had also established an information desk. Many foreigners and students were among those visitors seen at the information desk where pamphlets, banners and brochures depicting tourist and archaeological spots of Khyber Pakhtunkhwa were on display.
The TCKP General Manager (Admin & Properties), Sajjad Hameed, said they focused on developing infrastructure and building capacities of human resources to fully explore and exploit the lucrative and huge revenue-generating tourism sector, keeping in view the strength of KP province having four seasons and terrain from mountains to deserts, snow-bound peaks to mighty rivers and forests.
During his visit to the KP Pavilion, he further said that they were striving hard to put the tourism sector on the right track for which many projects had been planned to boost it further.
"Khyber Pakhtunkhwa is blessed with abundant natural resources, which make the province a preferred destination for both domestic and international tourists," he said. The official also briefed the participants on those initiatives to be taken by the provincial government and the department for the promotion of tourism in KP province.

Copyright Business Recorder, 2018

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