Hyundai Nishat Motor (Pvt) Ltd at a ceremony held here on Saturday launched its hi-end vehicles, Santa Fe and Grand Starex, in Pakistan. Besides, the Hyundai Nishat Motor also inaugurated first of its kind digital retail store at the Emporium Mall, Lahore. These two will be the first of the vehicles manufactured by the joint venture between Hyundai and Nishat Group under the Auto Policy 2016-21. Chairman Nishat Group of Company Mian Muhammad Mansha was also present on the occasion.
Speaking on the launching ceremony, Chief Operating Officer of Hyundai Tatsuya Sato said the Santa Fe is amongst Hyundai's most popular and trendy SUVs with cutting edge design and technology making it a powerful presence on and off the road. While Grand Starex, is a premium 12-seater. This is a first step of our great journey to provide our customers with a first class experience. This particular digital showroom is a unique concept store looking to offer customers a friendly environment wherein they can explore modern premium Hyundai vehicles. Our vision is to become the most "valued" and "loved" automobile brand and recreate the global success of Hyundai in Pakistan, he said.
The digital store is an innovative automotive retail concept which uses immersive 3D technology to enhance customer buying experiences. Customers can interact with the car of their choice and explore and customize interior and exterior features through digital touch screens.
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