District level: Local chambers advised to make industrial fairs annual feature

SAARC Chamber of Commerce and Industry Senior Vice President Iftikhar Ali Malik on Tuesday urged the local chambers and businessmen to organize annual industrial fairs at district level regularly to promote and introduce the manufacturing and production of the industries across the country to attract local buyers.
He suggested that the government, industries department and district administration should organize such fairs at district level in collaboration with local industrialists to promote and introduce the contribution of the business community of districts so that quality manufacturing and productions could be exported abroad which would not only helpful for business community to enhance their activities but foreign exchange could also be earned for strengthening the economy. He also demanded of setting up expo center at divisional level so that the businessmen could display their products to attract buyers.
Malik said the positive impact of Pakistan's geographical location is now being fully realised through China-Pakistan Economic Corridor projects, which are being referred to as game changers for the regional and global economy. "Against this backdrop, frequent organization of such fairs will augment prosperity of other sectors of the economy," he added.
He also highlighted the significance of local brands and said it was high time for Pakistani entrepreneurs, corporate sector, especially younger business magnates, to focus on developing brands.
He said vertical integration and institutional network were to be strengthened on modern scientific lines to meet the future challenges of global marketing.
He said that private sector had to come forward to develop their own brands on war footings for their survival otherwise the neighbouring countries would continue to dominate international markets. He said Pakistan was producing some of the best products in the world in sports, textile, fruits, vegetables, handicrafts and in several other sectors but not exporting them under its own brands.
Iftikhar Malik also urged the FPCCI leadership and local chambers to resolve the issues of the business community on war footing and help them to introduce their products at national and international level.