Pakistan Super League in collaboration with Cricingif has brought Caltex HBL PSL Fantasy League powered by Konnect (CHPFL) for the first time in Pakistan cricket history.
With PSL's massive audience and Cricingif's market credibility in the digital space, CHPFL has gained a huge following in a short span of time.
In the 33 PSL matches thus far, up to 800 users have won prizes worth 1.5 Million PKR. An impressive 20 million (approx.) users have landed on Cricingif platforms with north of 110+ Million page views. The fast growth in popularity of (CHPFL) since the beginning of PSL 2019 ensures this venture to be a sure winner.
Pioneering the innovation in fan engagement through gamification and attractive prizes, this digital property is providing a great opportunity for PSL fans, to not only take their passion to the next level but also to enjoy exciting rewards.
As the PSL moves to Pakistan for the business end of the season, by downloading the Caltex HBL PSL Fantasy League powered by Konnect, the users can avail the chance to win a Honda CBR 500, ICC World Cup trip to England (2019), a Home theatre system, Caltex collectables and cash prizes worth up-to Rs 100,000 every day.
"We always try to provide the best experience to cricket fans and this venture of gamification is aimed at bringing the users closer to the game," said Shahid Rasool, CEO, Cricingif.
"The results are already evident with thousands of users playing the game. We aim to make this a permanent platform for cricket fanatics and dedicate our resources towards improving user experience in the coming years" added Jawad Ghulam Rasool, Director of Business Development for Cricingif.
Caltex is the title sponsor of Caltex HBL PSL Fantasy League.
"We would like to extend our gratitude to Caltex and HBL Konnect on becoming a part of this thrilling campaign" Rasool added.
Muhammad Najam Shamsuddin, Country Chairman & Area Business Manager, Chevron Pakistan Lubricants (Private) Limited, stressed that his company will continue supporting sports activities in Pakistan.
"Chevron Pakistan Lubricants (Pvt.) Limited firmly believes in a secure, long-term future in Pakistan and aims to continue investment and provide world-class products and services to its esteemed customers in Pakistan. We have a legacy of more than 75 years of service in this region and are committed to sustain and grow in the Pakistani markets. We will also continue supporting community & sports related events and activities like the Caltex HBL PSL Fantasy league," he said.-PR
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