Kellogg Company announced a new, long-term partnership with leading Oil Marketing Company TotalPARCO Pakistan Limited, wherein Pringles & Kellogg's Cereals will enjoy strong availability & visibility through its distributor partner United Brands Ltd at the wide range of TotalPARC fuel stations Bonjour Shops in the growing market of Pakistan.
This step is part of the company's growth plans and it will further strengthen Kellogg's presence in the country and allow it to continue to offer the different tantalizing Pringles flavours and the various nutritious brands and products of Kellogg's Cereals that have delighted consumers for decades across the globe. The range of products will compliment best with TOTAL PARCO 24/7 new image Bonjour Shops network which provide welcoming ambiance & superior experience to the valued customers.
The signing ceremony, held at Lahore, was attended by Olivier Sabrie (Chief Executive Officer - TotalPARCO), Ahmad Hossam (Deputy Vice President Retail - TOTAL TotalPARCO), Ahmad Yahya (GM-GCC & Pakistan - Kellogg), Zain Akram (Country Manager-Pakistan & Afghanistan- Kellogg) along with Aamir Tamkeen (Executive Director-United Brands Ltd.). The senior Management of TOTATotalL PARCO was also present at the occasion.
"Kellogg is a world leader in its categories and has successfully built brands that are synonymous with it. We are pleased to have entered into this partnership, as we share similar values and an aligned vision for our customers.
This is another significant step towards building the convenience stores concept 'One-stop solution' retail services and aim to cater the needs of TotalPARCO customers and our consumers," said Ahmad Yahya, GCC & Pakistan GM, Kellogg Company.-PR
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