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The Embassy of Korea hosted the preliminary round of 2019 Changwon K-Pop World Festival in Pakistan at the Pakistan National Council of the Arts (PNCA), giving Pakistani fans and lovers of K-Pop a chance to show their talents. Fourteen teams from all over Pakistan participated in the festival's preliminary round, and competed in two categories of singing and dancing. Each of the performances was enhanced by the colourful lighting at the auditorium of the PNCA.
The K-Pop World Festival is an annual global music and dance competition, which is organised by the Ministry of Foreign Affairs of Korea in collaboration with the Korean Broadcasting System (KBS), one of Korea's leading television channels. Speaking on the occasion, Ambassador of Korea Kwak Sung-kyu appreciated the keen interest of the competitors and audience in K-Pop, commonly known as a part of 'Hallyu' or Korean waves. He also underlined the global fever of K-Pop which attracts young K-Pop fans all around the world as well as Pakistan.
The ambassador further reiterated his commitment to promote the bilateral cultural interactions between Korea and Pakistan to new heights in the days ahead. The event was quite successful, as the audience showed enthusiastic responses to the energetic performances.

Copyright Business Recorder, 2019

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