Looking for that perfect recipe, or a new flavour combination that delights the senses? Increasingly, players in the food industry are embracing artificial intelligence to better understand the dynamics of flavour, aroma and other factors that go into making a food product a success.
Earlier this year, IBM became a surprise entrant to the food sector, announcing a partnership with seasonings maker McCormick to "explore flavour territories more quickly and efficiently using AI to learn and predict new flavour combinations" by collected data from millions of data points. The partnership highlights how technology is being used to disrupt the food industry by helping develop new products and respond to consumer preferences and offer improved nutrition and flavour.
"More and more, food companies are embracing digitization and becoming data-driven," said Bernard Lahousse, co-founder of Foodpairing, a startup with offices in Belgium and New York which develops digital food "maps" and algorithms to recommend food and drink combinations. Lahousse said his company has "the largest flavour database in the world" that enables better food predictions based on both human preference and data analysis.
"Instead of using an expert panel or consumer panel we develop algorithms that can translate into how consumers view this product," he said. New York-based Analytical Flavour Systems uses AI to create a model or "gastrograph" of flavour, aroma, and texture to predict consumer preference of food and beverage products.
The platform, which recently raised $4 million in funding, aims to help companies "create better, more targeted and healthy products for consumers," according to founder Jason Cohen. It's not clear how much funding is going into AI food ventures, although overall food tech investment amounted to $16.9 billion in 2018, according to data from the investment platform AgTech Funder.
Brita Rosenheim, a food tech analyst and investor in Analytical Flavour Systems through the firm Better Food Ventures, said technology can help "digitize existing data" from human taste panels and speed up the process for developing new food products. Foodpairing, for example, offers its "flavor intelligence" map based on molecular analysis: a Spanish dry-cured ham, for example, has elements described as "cheesy" or acidic while beetroots have a "woody" and "caramellic" flavour profile. Lahousse said one of its notable pairing recommendations was oysters and kiwi, which became a signature dish at a well-known Belgian restaurant.
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