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Daraz, Pakistan's leading online marketplace, has launched 'Easy Monthly Installments' (EMI) service for all HBL, Bank Alfalah and Silk Bank credit card customers. EMI is a service that allows customers to purchase items through a deferred payment plan using their credit card. For a limited time, Daraz EMI does not have any mark-up, down payment or any other hidden cost attached to it, disclosed a Daraz's spokesperson here on Friday.
It is meant to ease the burden of shopping, tying in with Daraz's mission to make it easy to do business anywhere in the era of digital economy. The EMI service will give customers access to the products they could not previously afford and also give sellers access to a wider customer base.
"We are partnering with various banks to offer the convenience of EMI payments on Daraz. By allowing more customers to buy the things they want without having the stress of paying immediately, we have become a large contributor towards financial inclusion and providing ease of shopping online," said Ehsan Saya, Managing Director of Daraz.

Copyright Business Recorder, 2019

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