Apple emphasizes ‘privacy matters’ in new iPhone ad

In a follow-up to Apple’s banner ads trolling privacy, Apple has released a new ad emphasizing on its biggest marketing pitch: privacy.

In a new 45-second commercial titled ‘Privacy on iPhone – Private Side’, the tech giant Apple has kept privacy of iPhone as the focus of the ad. The ad is based on how one focuses on privacy regarding everything, be it keeping out of rooms or talking in diners. Apple has stressed that ‘If privacy matters in your life, it should matter to the phone your life is on’.

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Video Courtesy: Apple/YouTube

The commercial flips through a vast range of privacy-related scenarios including people avoiding eavesdroppers at diners, window locks, padlocks, curtains, and all those ‘keep out’ signs.

While many firms have come under fire for privacy related issues, Apple has some how managed to keep itself out of them. Back in January, just a day before the Consumer Electronics Show (CES), Apple put up a huge banner ad regarding its privacy feature that read ‘What happens on your iPhone, stays on your iPhone’.