Walnut Media becomes first Pakistani agency to partner with Cannes Lions International Festival of Creativity

KARACHI: Walnut Media becomes the first Pakistani agency to partner with Cannes Lions International Festival of Creativity. The annual seven day festival held in France is the world's largest celebration of creativity in communications with over 11,000 delegates from 90 countries attending seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders. The festival receives more than 34,000 entries from across the globe, making it one of the most talked about events of the year.

“We're glad to share the news of our association with one of the most prestigious and creative media events, Cannes Lions Festival, making their first-of-its-kind association with Pakistan. Walnut's partnership (www.canneslions.com/partners) with Lions is definitely going to go a long way, ensuring that we get inspired by the global innovation and share the same with our business partners. Our vision definitely remains the same - to experiment, create and engage with our brands' consumers on Digital platforms “says Adnan Butt, Director Walnut Media.

This year's festival is going to feature some of the biggest innovators like Mark Zuckerberg of Facebook, David Kepp of Tumblr, Jimmy Wales of Wikipedia and last but not the least Kevin Systrom of Instagram. Publishing gaints like Jeff Bewkes of Time Warner, Anderson Cooper of CNN, Late night's King of Cool Conan 'O Brien would be sharing their insights as well. Marketing Gurus like Keith Weed (CMO, Unilever), Muhtar Kent (President, The Coca Cola Company), Alfredo Gengotena (CMO, MasterCard) along with some of the biggest names from the Agency side, including Sir Martin Sorrell (Founder, WPP), James Heekin (Chairman, Grey Group), Nick Law (Global Creative, R/GA), Lee Clow of TBWA.