AdAsia Lahore achieves its objectives: Javed Jabbar

Former Information Minister and Honourary Chairman of the Organizing Committee of AdAsia Lahore 2019 said on Thursday that AdAsia has achieved its objective by ensuring some outstanding features, including presentations and the range of people who have come from Europe, United States, Japan, Korea, Singapore and Malaysia.

He said the objective of the conference was to offer content that is enriching, informative and educative. "I think Pakistan itself has brought together a remarkable set of perspectives on evolving issues and most of those issues are very common to all humanity, and particularly to Asia," he added.

He said he was very happy with the quality of presentation and participation. It will make an effective contribution towards the image building of Pakistan because all the delegates who have come from outside seemed extremely charmed and impressed by Pakistan.

They have influence in their countries in terms of writings and making movies and they would carry back the message of Pakistan being a very dynamic, hospitable and friendly country.

He suggested that the government should do even more of what it is already doing, as the value of every single dollar invested in this event would give it dollar ten worth of return. It should actively invest and support such events, he stressed.