Daraz launches 12.12 sale event today

Daraz, an online shopping platform, has announced that the end of season sale has been launched today (Thursday), which will offer Pakistani shoppers an engaging and personalised experience.

"With '12.12 Salebration', Daraz is celebrating a year of achievements by offering customers discounts on more than 10 million products," said Ehsan Saya, Managing Director of Daraz Pakistan, while talking to Business Recorder here on Wednesday.

One of the most significant milestones Daraz has achieved this year is a monumental increase in its assortment. In the last six months, the online shopping platform's catalogue has grown from 4 million to 10 million products. As a result, Daraz has become a lifestyle destination where a growing customer base is able to find products of interest conveniently and make purchases safely.

According to the data provided by Daraz, over the last year, the platform witnessed a 100 percent increase in the number of active users and 140 percent increase in active customers.

"Driving this growth is a continued focus on providing customers an engaging experience through features, such as 'Shake Shake' and in-app gamification, which have both become definitive of the platform's flagship sale campaigns.

"During the 12.12 Salebration, Daraz will be offering customers the chance to win prizes and exclusive bonuses in their Daraz Wallets by shaking their phones and playing games on the app. A series of live videos hosted by Khalid Malik will be streamed on Daraz' official Facebook page and Daraz mobile app, from December 11 till Sunday December 15, during which customers will have the chance to win more prizes," said Saya.

According to him, 'shoppertainment' is a key element of customers' journey on Daraz. In-app gamification is an interactive way for customers to earn rewards that they can use to shop on the platform. For them and their brand partners, it is a unique and innovative format of customer engagement and has been one of the primary catalysts of growth over the past year.

He pointed out that personalization is another significant cornerstone of Daraz' growing user base. "Through artificial intelligence, Daraz' customers are able to view products and categories that of utmost interest to them and thus, are able to navigate the diverse product assortment seamlessly," he added.

Additionally, he said, over the past year, Daraz has harnessed its access to unprecedented technology to bring customers a variety of digital payment options and automate logistics to ensure swift fulfillment of orders. The 12.12 sale event will bring all these elements into play to optimize customer experience."

For the sale event, Daraz has partnered up with MasterCard, Bank Alfalah, Meezan, Easypaisa and MCB to offer customers up to 15 percent additional discounts. The Daraz Wallet is the smartest payment option on the platform as it allows customers to avail exclusive bonuses and cashback, check-out faster and get instant refunds in case of returns. With its PCI DCCS compliant checkout, Daraz ensures that customers are safeguarded against fraud.