Farhan Akthar to be the brand ambassador for the youth

FAZAL-UR-REHMAN

Playing the role of athlete Milkha Singh in the movie “Bhaag Milkha Bhaag” seems to have activated Farhan Akhtar's interest in sports. Sources claim that the Actor-Director has agreed to be the brand ambassador for sports channel ESPN Star Sports (ESS) and will be seen encouraging the youth to take up sports in the promos of the channel.

A source was quoted as saying, “the channel was looking for a determined and focused personality to be their face and Farhan's dedication while working on the character of Milkha Singh worked in his favour, not to mention his career graph and versatility. When he was approached, Farhan was more than happy to be the face of this promo. One of the key reasons he was chosen because he is truly passionate about sports and has intense determination.”"

In the promos, Farhan will be seen saluting past and current sporting legends for their contribution to the field and encouraging the youth to take up sports.

ESS is looking to ride the Olympics popularity wave, since it will be a huge television event. The sources added, “the promo is a motivational and emotional message to the sporting heroes of the country. It is also an encouraging appeal to this billion-strong country to step up, fight and never give up on believing in the power of dreams.”

Farhan’s standout performance in the 2011 blockbuster “Zindagi Na Milegi Dobara” has helped turn him into an appealing brand ambassador for the youth.