Lady Gaga’s ‘Fame’ smells different on different people

NIDA DAR

KARACHI: Pop star Lady Gaga has thrilled fans by creating the world's first-ever “black” perfume.
The new scent gives fans a number of surprises.

Gaga, the Bad Romance hit-maker has teamed up with fragrance giant “Coty” for creation and release of the perfume.

“Fame”, a black liquid that sprays on clear and smells different on different people, is a concept which has yet to be attempted in the industry.

Explaining the idea to the media, Coty Beauty executive Steve Mormoris said, "It is the first-ever black eau de parfum and we use language like ‘black like the soul of fame but
invisible once airborne,’ which makes the fragrance an allusion to the dark side of fame, and it will smell different on different people.”

The perfume is titled “Lady Gaga Fame”, sub-headed “Black Fluid”.

"There is a different volatility for different notes, and they’re of differing strengths.
They work together harmoniously, but then they undergo metamorphosis on the skin, so you’re
constantly surprised. Some accords will come out if you rub it, other accords will come out
later."

The idea for 100 ml bottle’s shape came to Gaga’s mind while hanging out in an egg at her entrance in the Grammy Awards last year. The bottle, shaped like an egg, features a claw-inspired cap and the words "Ultimate Masterpiece" inscribed along the side.

It will be available in three different sizes retailing from $42 to $79 (and a $19 rollerball).

The product, which contains hints of incense, honey and apricot nectar, will hit US
department stores in September this year.