INTRODUCTION: Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and is representative of 75% of the ad-spend of Pakistan.
This is a very brief look at the development of advertising industry in Asia since 1958 when the first Asian Advertising Conference was held in Tokyo, Japan.
History: In 1958, Japan played host to the 'The First Asian Advertising Conference'. The event was conceived by a group of leaders of the Japanese advertising industry with a view to establish a common forum for developing the advertising and marketing sk
Pradeep Guha as Managing Director of Culture Company is a leading media and entertainment consultant. Pradeep Guha has recently finished a very successful three-and-a-half year stint as the CEO of India's largest satellite broadcasting network, Zee Entert
Who would have thought that at the dawn of the new millennium, our world will witness bizarre events that would bring massive impact to the globe we live in? Although the signs of transformation started coming in at snail's pace but its repercussions were
Mr Khawar Masood Butt. Mr Butt would have loved to dabble in philosophy but he chose to bake biscuits for a living instead. Born on August 31st 1935 in a humble middle class family of school teachers, he graduated with a degree in Law from the Punjab Univ
English Biscuit Manufacturers (Pvt) Ltd, or (EBM), are the pioneers of packaged biscuit manufacturing in Pakistan and is the country's leading manufacturer of biscuits and cookies since 1967, with an annual sales volume and production capacity in excess o
Currently President & CEO of MCOM is one of the most esteemed advertising professional; revered equally by media-men, analysts and critics, in Pakistan & abroad. Numerous national & international awards on business excellence & creative standards stand te
An Interview with Aly Mustansir Chairman, Pakistan Advertisers Society and Head Marketing & Brand Management HBL Business Recorder: Please give us a brief synopsis of the historical significance of Pakistan Advertisers Society (PAS).
Over the last decade or so there has been a significant shift in the traditional rules of engagement. The future will be even more exciting for marketeers and brands operating in emerging markets like that of Pakistan and the rest of Asia. AdAsia can help
"AdAsia 2011 isthemed on "Uncertainty: The New Certainty." This would be a new foot print as far as Asia is concerned while leading the world on revival, aftermath the global economic melt down.
The AdAsia is held once in two years under the auspices of AFFA.The first Adasia was held in 1958 at Tokyo Japan. India has the distinction of hosting it Four times - 1970, 1982, 2003 and now in 2011.
An Interview with Sarmad Ali Secretary General (APNS) President (IAA) Pakistan Chapter Business Recorder: How successful has APNS been in keeping the Advertising and Media industries on the same page?
"The mid break has destroyed the narrative of television content" said former federal information minister Javed Jabbar. Drawing on decades of personal experience in the fields of advertising, communications and media management; Jabbar offered insights o
Technology has made our lives comfortable but due to this we are so dependent on it that now abundant and economical energy has become the foremost need and life blood of modern civilisation. With the ever growing population, widely exploiting the natural
The world in the last two years has weathered the financial tsunami. However, more than the great financial meltdown, the world has seen the emergence of a new world order. If, in the 20th. century, the world looked to the West for innovation and progress
The future is both exciting and unpredictable. The new technological discontinuities and the changed geo-political equations and the new economic order have all contributed to the emergence of a new dynamic, the epicenter being none other than Asia.
The conference is planned to engage and involve you from the word go so that you are an integral part of the rethink of systems, strategies and solutions. Your thoughts and ideas will be instrumental in aligning these to a rapidly changing global business
We live in a dynamic world that is currently at an inflection point witnessing a realignment of global economic leadership. Everyone's attention is riveted on Asia. AdASia 2011 will provide the platform to chronicle change of a significant magnitude and p
The Taj Palace Hotel, New Delhi is a flagship hotel of the world renowned Taj Group of Hotels, Resorts & Palaces. The hotel has played host to heads of state, corporate moguls and high profile businessmen from across the world. It is now readying itself t
AdAsia began as a three day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principle objective of the conference was to give Asian Advertising a boost in the post war era. The conference was a
AdAsia began as a three day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principal objective of the conference was to give Asian advertising a boost in the post war era. The conference was a
GlaxoSmithKline Plc has agreed in principle to settle several long-standing disputes with the US government over the way it marketed and developed drugs, at a cost of $3 billion, which is covered by existing provisions. Settlement of the civil and crimina
European insurers said tough economic conditions triggered by the eurozone debt crisis were hitting the life insurance market, leaving the non-life and emerging markets sectors to take up the slack. Aviva and ING both reported weaker quarterly life sales
NYSE Euronext Chief Executive Duncan Niederauer on Thursday signalled he would rather walk away than force a deal with Deutsche Bourse as European Union regulators get ready to outline their terms for approving the $9 billion merger. "At some point, the l
The Cuban government has approved a law allowing individuals to buy and sell homes for the first time in 50 years, the official newspaper Granma said Thursday. The measure is part of a series of economic reforms aimed at reviving the economy of the commun
China could provide up to $100 billion (73 billion euros) to support debt-wracked eurozone, a member of the Chinese central bank's monetary policy committee said in an interview Thursday. If certain conditions are met "one could think that an amount aroun
Services business slowed in China in October, shrank in India and approached stall speed in Britain, suggesting the global economy is weakening just as the eurozone debt crisis reaches a critical stage. The key surveys were released on Thursday as G20 lea
Russia stood Thursday on the verge of ending its tortuous 18-year wait to get into the World Trade Organisation after accepting a Swiss-mediated deal that removed reservations by its arch-foe Georgia. The decisive breakthrough came after months of closed-
The European Central Bank cut interest rates by a quarter point to 1.25 percent in a surprise move on Thursday and President Mario Draghi said the eurozone could subside into a "mild recession" in the latter part of 2011. The Italian has walked into a mae
The European Central Bank cut interest rates by a quarter point to 1.25 percent in a surprise move on Thursday and President Mario Draghi said the eurozone could subside into a "mild recession" in the latter part of 2011. The Italian has walked into a mae
The European Central Bank cut interest rates by a quarter point to 1.25 percent in a surprise move on Thursday and President Mario Draghi said the eurozone could subside into a "mild recession" in the latter part of 2011. The Italian has walked into a mae
The European Central Bank cut interest rates by a quarter point to 1.25 percent in a surprise move on Thursday and President Mario Draghi said the eurozone could subside into a "mild recession" in the latter part of 2011. The Italian has walked into a mae
Most top US store chains reported disappointing October sales on Thursday, showing that consumers up and down the income spectrum are still anxious about the state of the economy as they begin their holiday shopping. Major retailers ranging from Macy's In
Fewer Americans filed new claims for jobless benefits last week while the country's vast service sector continued to grow last month, according to data on Thursday that showed the US recovery was on track, though not speeding along. Other data showed fact
The average price for top grade Kenyan tea edged down to $2.92 per kg at this week's sale from $2.99 per kg last week, brokers said on Wednesday. Mombasa-based Africa Tea Brokers (ATB) said 120,105 packages were offered with good but irregular demand. Abo
ICE Canadian canola futures fell on Wednesday for the fourth straight day on pressure from a stronger Canadian dollar in thin trading volume. Total volume of less than 7,900 contracts was lowest since August 18 as some local speculators looking for new cl
Lean business was witnessed on the wholesale grain market on Thursday in process of trading, dealers said. On the cereal side gur low quality gained Rs 200 to Rs 5200 while the best type lost Rs 500 to Rs 6000 due to good supplies, they said. Prices were
Russia's winter grain area is expected to be lower than initially planned but the state of sprouts is good, an analyst said on Thursday, while the weather forecasting service expects the conditions to favour plants in November. Winter wheat is the main wi
Corn and wheat export premiums at the US Gulf Coast were firmer on Wednesday as slow farmer selling kept supplies in the export pipeline very tight while export demand was routine, traders said. Export demand for US corn remains limited to regular custome
The Karachi Port handled 49,617 tonnes of cargo comprising 40,056 tonnes of import cargo and 9,561 tonnes of export cargo including 2,122 loaded & empty containers during last 24 hours ended at 0700 hours on Thursday. The total import cargo of 40,056 tonn
Both contracts were unchanged on the forward cottonseed oilcake market on Thursday in process of trading, dealers said. The December contract that had ended at Rs 1307.70 showed no variation in the morning session. The January contract which also adopted
Business activity came down on the cotton market on Thursday as both buyers and sellers were not very active ahead of Eid-ul-Azha holidays, dealers said. The Karachi Cotton Association (KCA) official spot rate was unchanged at Rs 5,450, they said. Prices
Russia refined 2.6 million tonnes of white sugar from beet from the start of the season in August to October 31, up 42 percent from year-ago volumes, the Russian Sugar Producers' Union industry lobby said on Wednesday. Russia officially expects to produce
With Eid-ul-Azha holidays just around the corner cotton purchase activity has decreased. The next week will mostly be consumed with festivities and celebrations so that almost all business activity will be closed. Over the past week or ten days, larger bu
With Eid-ul-Azha holidays just around the corner cotton purchase activity has decreased. The next week will mostly be consumed with festivities and celebrations so that almost all business activity will be closed. Over the past week or ten days, larger bu
Two of Europe's biggest consumer products groups showed tough times were catching up on them on Thursday with Unilever warning of flat to lower profit margins for 2011 while Beiersdorf saw only marginal sales growth. Both were reporting third-quarter resu
Premier League title rivals Manchester United and Manchester City both closed on the Champions League knockout phase on Wednesday, as Real Madrid sealed their place in the last 16. United won 2-0 at home to Romanian champions Otelul Galati in Group C, whi
The green-shirts pulled a sensational upset when they defeated world number one Australia by 4-3 at their home-ground in Perth in the title match of the Tri-Nations Hockey Tournament on Thursday. It is important to mention here that the Pakistan hockey te
The green-shirts pulled a sensational upset when they defeated world number one Australia by 4-3 at their home-ground in Perth in the title match of the Tri-Nations Hockey Tournament on Thursday. It is important to mention here that the Pakistan hockey te
Pakistan cricketers Salman Butt, Mohammad Asif and Mohammad Aamer, and their agent Mazhar Majeed were jailed by an English court on Thursday for their involvement in a betting scam. In February, former Test captain Butt and pace bowlers Asif and Aamer bec
An incredible work ethic and a deep-seated love for the game have allowed Alex Ferguson to remain in charge of Manchester United for a quarter of a century, according to long-serving winger Ryan Giggs. Ferguson, 69, celebrates his 25th anniversary with a
Sri Lanka's cash-strapped cricket board has asked the military to take over and maintain multi-million dollar Test venues that were set up for this year's World Cup, an official said Thursday. Security forces will manage three stadiums from the start of t
Daniel Vettori's 20th five-wicket haul in Test cricket put New Zealand in firm control of their one-off Test match against Zimbabwe at Queens Sports Club here on Thursday. Vettori recorded figures of 5 for 70 as Zimbabwe were bowled out for 313, before Ne
Kumar Sangakkara notched his 27th Test hundred to propel Sri Lanka to an imperious 245-2 on the opening day of the third and final cricket Test against Pakistan on Thursday. The 34-year-old stylish left-hander ended the day on 112 - his second hundred of
The yuan closed up slightly on Thursday, but at the bottom of its daily trading band, after the central bank set the mid-point at a record high, underlining its intention of letting the currency appreciate at a quicker pace during the Group of 20 meeting
Sterling rose against the euro on Thursday and recovered from a two-week low against the dollar, helped by the European Central Bank's surprise decision to cut interest rates, which supported riskier assets. The euro dropped to a session low of 85.74 penc
The euro edged lower on Thursday, hurt by jitters over Greece's plan for a referendum on the eurozone debt deal, with market players seeing the risk of more downside in the next couple of months. The euro retreated as attention shifted back to Greece afte
The euro rose in volatile trade on Thursday, reversing an earlier fall as political chaos in Greece called into doubt a planned referendum which had been seen threatening a disorderly default and exit from the single currency. Greek Prime Minister George
The euro turned positive against the Swiss franc on Thursday after trading nearly unchanged after the Swiss National Bank said it will take additional steps to protect the economy in addition to the franc cap. The euro last traded at 1.2162, up 0.1 percen
The euro rallied against the US dollar on Wednesday after a Greek government spokesman was quoted saying a planned referendum would ask voters about the bailout, not euro membership. The euro last traded at $1.3756, up 0.5 percent on the day, compared wit
Interbank buy/sell rates for the taka against the dollar on Thursday. 76.2850-76.3500 (previous 76.24-76.29). Call Money Rates: 21.00/21.00 percent (previous 10.00-19.00 percent).
The Australian and New Zealand dollars pulled back sharply on Thursday after leaders of Germany and France told Greece it would not receive another cent in European aid until it decides whether it wants to stay in the eurozone. The Aussie skidded nearly a
The Indian rupee reversed intraday losses on Thursday in tandem with a recovery in local shares and the euro as hopes gained that Athens may not conduct a referendum on the latest bailout plan, easing concerns of a default that could spill over to other c
Emerging Asian currencies fell on Thursday with the Singapore dollar and the Malaysian ringgit breaching support lines, as investors cut risk exposure on fear over the European debt crisis and expect further falls in the regional units. Fast money account
Money markets on Thursday almost fully priced in another European Central Bank interest rate cut by January after the bank surprised markets by trimming borrowing costs at the first meeting presided by Italy's Mario Draghi. The ECB cut rates by a quarter
Dubai's Deyaar Properties helped lift the bourse on Thursday after posting a quarterly profit, and Qatar's market hit a 24-week high ahead of the Muslim Eid holiday, but regional markets were muted. Deyaar jumped 6.8 percent, accounting for half of all sh
Hong Kong shares fell on Thursday, dragged lower by HSBC Holdings and local property names even as mainland markets strengthened in healthy volume as more investors foresaw a year-end rally in Shanghai. For a second day, exchange-traded funds in Hong Kong
US stocks rose in a volatile session on Thursday on hopes Greece's political and financial situation would become clearer and after a surprise interest rate cut in Europe boosted sentiment. The Dow Jones industrial average gained 133.62 points, or 1.13 pe
US stocks rebounded from two days of sharp losses on Wednesday after the Federal Reserve said it is prepared to do more for the economy if conditions warrant, helping to stanch the panicky reaction to Europe's debt crisis. Trading volume was light, howeve
Taiwan stocks recorded their worst single-day percentage slide in a month on Thursday, weighed by banks including Chinatrust Financial, as investors continued to worry that Europe's debt crisis could unleash financial chaos. The main TAIEX index fell 1.82
US Treasury debt prices were steady to lower on Wednesday as strength in stocks was offset by the Federal Reserve's cutting its US growth outlook and fears over the eventual outcome of the eurozone debt crisis. The Fed, in a statement following its policy
US Treasury debt prices were steady to lower on Wednesday as strength in stocks was offset by the Federal Reserve's cutting its US growth outlook and fears over the eventual outcome of the eurozone debt crisis. The Fed, in a statement following its policy
Southeast Asian stock markets pulled lower on Thursday, led by financials and resource shares, as investors booked quick profits in the face of deteriorating eurozone debt problems. The falls came in light volume, reflecting uncertainty after Greece's pri
European shares rose strongly on Thursday, boosted by the European Central Bank cutting interest rates and optimism that Greece will scrap plans for a referendum on its bailout package, easing worries it may leave the euro. Strategists said more evidence
Seoul shares fell on Thursday, weighed down by the persistent uncertainty surrounding the euro zone's debt problems and sharp drops in LG-related stocks such as LG Electronics, which was hit by rumours of a rights issue. The Korea Composite Stock Price In
Indian shares recovered early losses and closed up 0.1 percent in a volatile session on Thursday, when global cues dominated, on hopes Athens might ditch its referendum plans. In Athens, Greece's powerful finance minister broke ranks with his prime minist
Investors shrugged off chaos in the eurozone as Britain's top share index climbed higher on Thursday, with leaders of the most powerful nations meeting in France in an effort to solve Europe's crippling debt crisis. London's blue chip index rose 61.54 poi
Syrian security forces killed 10 people in Homs on Thursday, activists said, and there was no sign yet of troops leaving cities under an Arab League agreement to end bloodshed after seven months of protests against President Bashar al-Assad. Syria, under
Syria must quickly implement the commitments it made to the Arab League to end violence and allow opposition groups to operate, the European Union said on Thursday. Syria agreed on Wednesday to an Arab League plan to withdraw its army from cities, release
Clashes broke out between masked protesters and police here early Thursday after a day of peaceful anti-Wall Street protests shut down one of the United States' busiest ports. The demonstrations were mainly peaceful until around midnight, when dozens of p
Rescue services evacuated 1,230 passengers onto life rafts from a burning ferry in the Red Sea on Thursday, with one Egyptian dying after jumping into the sea, Jordan's civil defence spokesman told AFP. By afternoon, only the captain and three crew member
Dutch-Belgian energy market provider APX-Endex launched a "biomass exchange" Thursday specialising in trading wood pellets as a source of renewable energy, a venture it said was a world first. "The first biomass exchange in the world has officially been o
China successfully carried out its first docking exercise on Thursday between two unmanned spacecraft, a key test of the rising power's plans to secure a long-term manned foothold in space. The Shenzhou 8 spacecraft joined the Tiangong (Heavenly Palace) 1
South Africa on Thursday said it signed an agreement with 12 other countries to combat cross-border tax evasion. South Africa's tax take is under pressure as the country's economic recovery has not been as strong as anticipated. The finance ministry expec
Eleven people, including two children, have been killed in flash floods caused by heavy rains that have hit Oman over the past three days, the Arabian Peninsula state's police announced on Thursday. "Eleven people died in several of the sultanate's provin
Israel on Thursday completed a major civil defence drill in the Tel Aviv region aimed at simulating a response to conventional and non-conventional missile attacks, the military said. The four-hour exercise began shortly after 10:00 am (0800 GMT) with the
Iran's foreign minister said on Thursday that Tehran was "prepared for the worst" and warned the United States against putting itself on "collision course" with his country. On the sidelines of a news conference in the Libyan city of Benghazi, minister Al
A US congressional committee approved tougher sanctions on Iran on Wednesday, hitting out at Tehran's central bank following an alleged Iranian plot to kill the Saudi ambassador to Washington. The bipartisan legislation has good prospects for clearing the
China and Russia are using cyber espionage to steal US trade and technology secrets to bolster their own economic development, which poses a threat to US prosperity and security, a US intelligence report said on Thursday.
President Sarhad Chamber of Commerce & Industry (SCCI) Afan Aziz on Thursday welcomed the decision of the district government for keeping shopping centres and bazaars open in Peshawar on the eve of Eid-ul-Azha. The SCCI held a meeting with DCO Peshawar, S
Pakistan Institute of Legislative Development and Transparency (PILDAT) has welcomed and appreciated the approval of the amendment to give powers of budget scrutiny to Standing Committees on Rules. "This is one of the most crucial reforms required in the
Pakistan Tehreek-e-Insaf has clarified that there is no prospect of an alliance with any political party or group including Jamaat-i-Islami and PML-Q. In a statement issued here from the party's Central Secretariat, Raoof Hasan, Central Vice-President, PT
Kisan Board Pakistan (KBP) President Srdar Zafar Hussein launching a protest movement on Thursday against shortage of the fertiliser and its black marketing, has urged the government to immediately ensure the availability of fertilisers to the growers.
According to Iesco Spokesman, due to electricity maintenance/development work the Power supply of the areas fall under the following feeders would remain suspended as under: Friday (November 04) morning 8 am to 2 pm, Adiala Road Feeder, Jhawara Feeder, Gu
The government is considering extending supply incentives to those industries/power units that are energy efficient, official sources told Business Recorder here on Thursday. Officials said that Pakistan's main challenges in the gas sector are rela