"We are very passionate about trying to enable acceleration of small and medium-sized businesses, in fuelling innovation and the economy in India," the company's incoming CEO Andy Jassy said at Amazon India's event "Smbhav", which phonetically means "possible" in Hindi.
Jassy, who overseas Amazon's fast-growing cloud computing business, will take over as CEO from founder Jeff Bezos later this year.
Amazon argues Future breached some pre-existing clauses by entering into a deal with Reliance.
Future has "deliberately" disobeyed the arbitrator's order, Amazon argued in its court filing, which is likely to be heard by the court in New Delhi later this week.