Over the last decade or so there has been a significant shift in the traditional rules of engagement. The future will be even more exciting for marketeers and brands operating in emerging markets like that of Pakistan and the rest of Asia. AdAsia can help change issues into opportunities.
The two major areas that AdAsia aims at addressing are, firstly how do we improve reach in traditional media and secondly how do we effectively engage ourselves in new technologies that will soon affect our consumer's approach towards brands.
Since advertising is a continually moving chessboard and of course there are new developments taking place all the time; consumers are not only changing their perception about advertising but also their expectations. I believe that marketeers need to be equipped with the right tools for steering their brands in the right direction and in doing so the AdAsia forum has played a vital role as a knowledge congress over the years and will hopefully do so for a long time to come.
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