AFAA Chairman Profile

Pradeep Guha as Managing Director of Culture Company is a leading media and entertainment consultant. Pradeep Guha has recently finished a very successful three-and-a-half year stint as the CEO of India's largest satellite broadcasting network, Zee Entertainment Enterprises Ltd.
During his tenure Zee has reclaimed its erstwhile position of prominence in the Indian television arena, that too amidst the heightened atmosphere of keen competition and a vastly different economic and regulatory environment. While at Zee, Pradeep also helped the company set up their first foray into print in 2005. Daily News and Analysis (DNA) is a premier English news daily that Zee's promoters launched in partnership with the Dainik Bhaskar Group. After seeing the Zee race ahead by leaps and bounds both in shareholder value as well as ratings and revenue, Pradeep bid Zee adieu in July 2008 to chart new media territories.
In his previous avatar Pradeep has been associated with the print medium for 29 years and was President of The Times of India Group, as well as on its Board of Directors. Since joining the company in the mid-70s he has seen The Times and the country through rapid changes and their impact on the evolving reader and advertiser. In the process India's most reputed newspaper The Times of India, had experienced a chrysalis, both as a product and as a brand.
Pradeep is also associated with many bodies in the field of advertising, marketing and media. He is a past President of the Indian Newspaper Society, ex-Chairman of the National Readership Studies Council, past President of the Advertising Club Bombay and the first Chairman of the Broadcast Audience Research Council.
Pradeep's contribution in showcasing India's advertising to the World began with his initiative to get India empanelled at the Cannes Advertising Festival as the first representative of the Festival in India.Six years ago, he helmed the conceptualization, organisation and execution of Asia's largest biennial advertising Congress, AdAsia 2003 that was held in Jaipur, India. He is also India's only representative on the Executive Committee of Adfest, Pattaya, Thailand.He is a past President of the India Chapter of the International Advertising Association and currently the Vice-President and Area Director of International Advertising Association, Asia Pacific region.
As an Executive Committee Member of the Advertising Council of India (India's apex body representing advertising interests) Pradeep is the official representative to the Asian Federation of Advertising Associations and is the Chairman of the Federation. He is also an Advisory Committee member of the Institute of Intellectual Property Studies.
Pradeep's many board affiliations include Raymond Ltd (India's leading textiles and garment manufacturer), Mukta Arts, a leading film production companylisted on the Bombay Stock Exchange, Puravankara Projects Ltd (leading developers of commercial & residential properties), Future Media, an OOH media Company that specialises in creating media opportunities at retail point of purchase outlets andWhistling Woods International, India's largest training institute for film, television and other creative arts.Apart from this Pradeep is also a member of the Advisory Council Boards of Biguine India (one of the most premium and successful chain of beauty salon and spa in the world), Nexus India Capital Advisors (a leading venture capital financing company), Vdopia Inc (the world's fastest growing premium video advertising network and technology provider for targeting the most responsive and affluent audiences across devices), Komli Media Inc (the leading ad network from India that provides products and services for digital advertisers and publishers) and Amagi Technologies Pvt Ltd (that focuses on providing split run advertising on television platform to targeted markets.